Technology and marketing are continually developing, with new ideas emerging every day. As they continue to evolve, it’s important to make sure you’re able to adapt your strategies to popular trends as you learn about them.
Here are six of the digital marketing trends we expect to see in 2023 and how you can take advantage of them.
1. Chatbot Use Will Increase
Chatbots have become an innovative way for brands to connect with customers. Through chatbots, you can be more accessible to users and more responsive to their problems and concerns. You also can use chatbots to gather information about customers and their preferences.
We think the use of chatbots is going to continue to expand as AI—the basis for most chatbot software—becomes smarter and more effective. If you think a chatbot is the right tool for your business, consider researching more about AI and how companies similar to yours have used chatbots to transform their digital presence.
2. Small Businesses Will Increase Their Use of Influencers
We expect smaller brands to increase their use of influencer marketing to keep up with trends in 2023. The use of influencer marketing has grown in recent years, along with platforms like TikTok where authenticity is key for success. We’re seeing more influencers focusing on specific niches, which allows businesses to be more specific in who they target with influencer marketing.
The growth of influencers represents an incredible opportunity for small businesses. Of course, small businesses can build their own audiences on social media and share their products to make sales. However, research has shown that 61% of consumers trust product recommendations from friends, family members or influencers on social media, while only 38% trust brand recommendations.
Influencer partnerships can help you increase your reach, build trust and drive sales. To use influencer marketing, try reaching out to local influencers or well-known names to see whether they would consider endorsing your brand, product or service. You can also consider widening your reach with influencer marketing platforms that help you select and manage influencers from all over the world who may be right for your brand.
3. Creativity On Social Media Will Be More Important Than Ever
People’s attention spans are short, meaning digital marketers only have a short time to capture their attention. Social media trends have shifted toward short-form videos and storytelling as ways to get attention and keep it. For these reasons, creativity will likely be more important than ever in 2023. We think we’ll see more videos that incorporate lots of movement or a hook so that people will keep watching.
Make sure you’re creative not only in the content you’re creating but also in the strategies you use to keep people engaged. Given the wide range of ever-changing content on social media, it’s crucial to use strategies that will catch people’s attention quickly and make them want to see more. A great example is using YouTube Shorts. These are vertical videos that are 60 seconds or less in length and rival other short-form video content like TikToks and Instagram Reels.
If you’re using platforms like YouTube, TikTok and Instagram, be sure to explore the insights and data they provide. They can help inform you about how long people viewed your videos, indicating which content kept their attention the best. These are important metrics to pay attention to so you can adjust your content strategy as needed.
4. Niche Content Will Get More Niche
Niche is another word for your brand’s specific, narrowed-down audience. Your niche is a part of specifically defining what your brand does and who is in the community of people who care about your mission, service or product. In 2023, We expect niche content to get even more specific as algorithms are continually fine-tuned to serve content to people who will engage with it. This means that you’ll need to use more specific keywords to interest people who are relevant to your niche.
This also means that community will continue to be an important part of marketing. We think we’ll see an increased focus on building unique digital communities centered around specified interests. To provide value to your niche, create content that speaks directly to your audience and answers their specific questions.
5. SEO And Influencer Marketing Integration Will Become A Must
Search engine optimisation has always been important for digital marketers, but we predict that it will be an even more crucial part of digital marketing strategy in 2023. SEO is commonly integrated into web copy. However, we’re seeing more emphasis on optimising different types of media, like photos and videos, to reach internet users. We also expect the use of backlinks and AI SEO tools to be more important this year.
Along these lines, integrating your influencer marketing into your SEO strategies is another trend we expect to see in 2023. This is important because influencers can provide social proof and digital authority. Ask the influencers you work with to link back to your website as often as possible while embedding anchor text keyword links to pass on their authority to your website.
6. Data Analytics and A/B Testing
Use analytics tools to track the performance of your digital marketing efforts. A/B testing can help you identify what works best and refine your strategies. Make data-driven decisions to optimise your campaigns.
Where To Go From Here?
Consider conducting an audit of your website or social media channels to find areas of opportunity where chatbots or influencer marketing could be implemented or improved. Then, be sure to track your progress over time so you can easily measure what’s working and determine how to adjust your strategy over time.
In 2023, major trends will likely center around influencers, chatbots and creative content that engages your audience. But no matter which strategies and platforms you use, the most important thing to keep in mind is how you will use them to enhance your brand’s presence.