OpenAI has recently released its new chatbot that attempts to model a new unique approach to replicating human phrasing. You can try it yourself here. Users input a simple suggestion, and the AI dives ahead and starts writing. The long and short of it is that it’s pretty awesome – but there are obvious problems, as we will explore in this blog.
We told it to ‘Write an article about how AI copywriting can be used by marketing agencies to increase revenue.’ Here’s what it came up with. (By the way, the preview image for this article was created by an AI too!)
Write an article about how AI copywriting can be used by marketing agencies to increase revenue
In recent years, artificial intelligence (AI) has become an invaluable tool for marketing agencies. AI copywriting is one of the most effective ways for marketing agencies to increase revenue, as it enables them to create personalized, high-quality content quickly and efficiently.
AI copywriting is an automated process that uses natural language processing (NLP) algorithms to generate content for a business. By leveraging AI technology, marketing agencies can create content that is tailored to their target audience, resulting in higher engagement and more sales.
AI copywriting can help marketing agencies create targeted content that resonates with their target audience. Using AI-powered software, marketing agencies can analyze their customer’s demographic data, such as age, gender, location, and interests. This data can be used to create content that is tailored to their target audience, increasing the likelihood that they will engage with the content.
AI copywriting can also help marketing agencies save time and money. AI-powered software can generate content quickly and efficiently, allowing marketing agencies to focus their resources on more important tasks. Additionally, AI copywriting can help marketing agencies reduce human resources costs, as they no longer need to hire a team of copywriters to create content.
Finally, AI copywriting can help marketing agencies improve their search engine rankings. By creating content that is optimized for search engines, marketing agencies can improve their visibility and reach more potential customers.
In conclusion, AI copywriting can be a powerful tool for marketing agencies looking to increase revenue. AI-powered software can help marketing agencies create tailored content quickly and efficiently, and can also help them save time and money. Additionally, AI copywriting can help marketing agencies improve their search engine rankings, allowing them to reach more potential customers.
Not bad, right? In fact, when you really stop and think about it, it’s bloody fantastic. This bad boy presents a good amount of relevant information clearly and concisely, in seconds. It’s grammatically perfect with good sentence structure. Probably ranks well on search engines too, the smug git.
So yes, all very impressive, apart from the bit that said ‘they no longer need to hire copywriters to create content.’ That part sucked. Which brings us neatly to the current limitations of AI copywriting.
What AI copywriting can’t do (yet)
- Creativity. AI is exciting, but it isn’t exciting. You won’t get much in the way of humor, irony or sarcasm (unless you explicitly ask for it, but even then it’s dubious at best). Perhaps that’s not the worst thing in the world, but these are the things that separate OK content from great content.
- Fact checking. In a matter of seconds, you can get AI to confidently spew facts about basically any subject. The problem is those facts may be completely false. AI researchers explain this is because these chatbots are ‘stochastic parrots‘, which basically means their knowledge is derived from literal statistics rather than any human-like understanding of complex and abstract topics.
- Nuance. In its current state, chatbot AI lacks the nuance, critical thinking and ethical decision-making ability to produce truly well-rounded, fair and engaging content. At least that’s what I’m telling my boss so I can keep my job.
So, is AI the future of copywriting?
Conclusion time. But to be completely honest, I can’t be bothered to come up with one – so let’s get our new chatbot pal to conclude this blog for us!
AI is certainly playing a larger role in copywriting, but it’s not likely to completely replace human copywriters in the foreseeable future. AI can be used to help copywriters find more efficient ways to work and to generate content ideas, but it’s unlikely to completely replace the creativity, nuance, and storytelling that human copywriters bring to the table.
Thank f*** for that.
