It all started with a mouse…
Since then, animation has become a widespread force that has captured the attention of millions. Why is this? Simply, really. It’s because animation allows us, the creator, to communicate all kinds of emotions and ideas in an entertaining, easy-to-perceive, universal way.
Now, we’re probably not going to be telling stories about castles, princesses, ogres, talking snowmen, flying carpets, and ADORABLE kittens…
But we are going to be telling stories about your business and your brand. And in doing so, we’re going to bring it all to life with our animated video production.
It’s powerful stuff. At Bloody Marketing, we often use animated video production or animation to convey a brand’s unique benefits in the simplest ways possible. Not just because we love doing it, but also because we know just how effective it can be for engaging and converting customers.
Here are some results you can expect from our animated videos:
Higher viewership and more shares. There are all kinds of craziness floating around in the vast expanse of the internet – and most of it is boring, over-complicated, and totally useless. With an animated video, you can cut through all the crap and give your customers something they can quickly, easily, and thoroughly digest. And if the video leaves them feeling entertained, or particularly well informed, there’s a very good chance they’ll share it for others to see.
Have complex topics been simplified? It’s tough to beat a well-made animated explainer video. They can bring concepts to life in a way that text or live video simply cannot achieve. In a matter of seconds, we can have your audience grasping the very essence – and unique benefits – of your product or service.
Increase conversion. The only thing that truly matters. Animated videos can do wonders for conversion because they tend to be far more memorable than anything else. Once we’ve impressed your customer with our animation, they won’t be forgetting your brand in a hurry. Now feeling engaged, and having had their questions answered in such a short amount of time, they will feel much more comfortable in proceeding with a purchase. But don’t take our word for it – see the stats for yourself!
With our professional video production studio and our experienced, talented team of animated video makers, we’ll have your brand singing, dancing, and connecting with all the right people.
Best of all, these little forays of animated magic won’t cost you any extra – it’s all included in the Bloody Marketing Unlimited Package!
Animated Video Production in Marketing
Animated video production is a powerful tool for marketing, as they offer several benefits over traditional marketing techniques. Here are some of the main benefits of using animated videos in marketing:
- Attention-grabbing: Animated videos can capture attention and draw in viewers with their vibrant and engaging visuals. They can also use humor, storytelling, and other techniques to create an emotional connection with the viewer, which can help them remember the content.
- Versatility: Animated videos can be used for a wide range of marketing purposes, from explaining complex products or services to promoting a new brand or product. They can also be tailored to suit different audiences and demographics.
- Cost-effective: Animated videos can be more cost-effective than live-action videos or other marketing techniques, as they don’t require actors, locations, or expensive production equipment.
- Customisability: Animated videos can be easily customised to suit a brand’s unique style and message. They can be used to tell a brand’s story, showcase its products, or provide helpful information to customers.
- Shareability: Animated videos can be easily shared on social media and other online platforms, which can increase their reach and impact. They can also be optimised for search engines, making them more discoverable by potential customers.
SOME BLOODY ANIMATED VIDEO PRODUCTION STRATEGIES
Animated video production for marketing purposes requires careful planning and execution. Here are some bloody strategies we keep in mind when creating marketing animated videos:
- Define the goals and audience: Before creating animated videos, it’s important to define the goals of the video and the intended audience. The goals should align with the overall marketing strategy and the audience should be clearly defined in terms of demographics, interests, and needs.
- Develop a creative concept: A creative concept should be developed that aligns with the goals and audience of the animated videos. This concept should be unique and engaging, and should capture the attention of the viewer.
- Write a script: The script is a crucial part of any animated videos. It should be well-written and concise, with a clear message and call-to-action. The script should also be tailored to the target audience and the tone of the animated videos.
- Choose the animation style: The animation style should be chosen based on the goals, audience, and budget of the animated videos. Different animation styles can convey different emotions and messages, so it’s important to choose a style that aligns with the creative concept and overall marketing strategy.
- Use high-quality visuals and sound: The visuals and sound of animated videos should be high-quality and professional. This can help to enhance the viewer’s experience and create a strong emotional connection with the brand.
- Optimise for sharing: Animated videos should be optimised for sharing on social media and other online platforms. This can include adding share buttons, creating a custom thumbnail, and including relevant hashtags.
- Track and analyse results: After the animated videos are published, it’s important to track and analyse the results. This can include monitoring views, engagement, and conversion rates, and making adjustments based on the data.
By following these strategies, brands can create effective marketing animated videos that engage their audience, convey their message, and drive results.
On the subject of animated video production, next up we’d like to show a few animated explainers we’ve done for various clients.
Can you imagine your business getting a similar dose of animated magic?
All part of the package!
If you’re looking for Animated Video Production, then we can give you Animated Video Production. But why have a slice of cake when you could have the whole cake?
At Bloody Marketing, we do all your marketing – because we can, and because it’s way more cost-efficient for you. For a small monthly fee you get everything you’ll ever need, with a fully-fledged strategy specific to your business and your goals.
Click the button below to learn more about the full Bloody Marketing package.