The Bear and the Wolf

The Bear and the Wolf

On a high rock in a cold land, a bear and a wolf came to meet.  Both were great generals of their respective kin. The Bears had come from the north in search of conquest, while the Wolves of the south sat staunchly on their haunches, primed to defend.  War...
Starting a LinkedIn Newsletter

Starting a LinkedIn Newsletter

“Start a LinkedIn newsletter,” they said. “It’ll be fun,” they said. This is our first week of LinkedIn newsletter-ing. I know we posted one last week, but that was taken from an email that was written before we knew we were doing a...
Super Bowl Your Business!!

Super Bowl Your Business!!

Super Bowl Sunday is when America is at its most, well, American.  Sports! Beer! Celebrities! Chips! Parties! — but most of all… Commercials!!  No joke. According to a Forbes survey, 22% of viewers watch the Super Bowl for the ads rather than...
The Way of the Champions

The Way of the Champions

If you have little or no interest in winter sports, then I can only apologise for this article. But I promise there is a point about, y’know, business and marketing and stuff.  Anywho… Do you remember back in 2010 when legendary snowboarder Sean...
Propaganda

Propaganda

We appear to be on the verge of a war with Russia, so I thought hey, let’s make lemonade and do a fun little piece about Cold War propaganda.  But what started out as a happy-go-lucky approach to an email quickly devolved into a self-reflective and...

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