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The Bear and the Wolf

On a high rock in a cold land, a bear and a wolf came to meet.  Both were great generals of their respective kin. The Bears had come from the north in search of conquest, while the Wolves of the south sat staunchly on their haunches, primed to defend.  War had been...

Starting a LinkedIn Newsletter

“Start a LinkedIn newsletter,” they said. “It’ll be fun,” they said. This is our first week of LinkedIn newsletter-ing. I know we posted one last week, but that was taken from an email that was written before we knew we were doing a newsletter, so it doesn’t really...

Super Bowl Your Business!!

Super Bowl Sunday is when America is at its most, well, American.  Sports! Beer! Celebrities! Chips! Parties! -- but most of all… Commercials!!  No joke. According to a Forbes survey, 22% of viewers watch the Super Bowl for the ads rather than for the game itself....

The Way of the Champions

If you have little or no interest in winter sports, then I can only apologise for this article. But I promise there is a point about, y’know, business and marketing and stuff.  Anywho… Do you remember back in 2010 when legendary snowboarder Sean White pulled off a...

Propaganda

We appear to be on the verge of a war with Russia, so I thought hey, let’s make lemonade and do a fun little piece about Cold War propaganda.  But what started out as a happy-go-lucky approach to an email quickly devolved into a self-reflective and existential moment...

To a Haggis [To a Business]

It’s Burns Night, so here’s an old Scottish poem: To a business Only, poetry is hard to understand even at the best of times. SCOTTISH poetry is bloody gibberish.  So we’ve included a translation next to every line. Enjoy!   To a business Nice seeing yer honest,...

From MEGA Beasts to MEGA Bundles!!

The last time we were here in your inbox, we were rambling on about Sea Dragons, or something. Sorry about that.  But we were also talking about Value Propositions, and despite all that nonsense about palaeontology, the email led to a few of you making an enquiry. You...

Value Proposition, Dragon-Style

Did you hear about the Sea Dragon fossil that was discovered at Rutland the other day? Basically, someone saw something odd-looking poking out of the mud, and it turned out to be the head of a 10-meter long, 250 million-year-old sea predator. Palaeontologists have now...

An Ode to January

The first week back after the Christmas holidays. Famously a terrible time of the year, when the work-related blues are at their darkest shade. When you have to spend an entire evening packing away tinsel, trees, and hip-swinging santas. When your brain is a bit gooey...

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