COPYWRITING | MARKETING COPY
I had a really great gag planned for the intro of this page.
I was going to copy and paste the first paragraph of the ‘Copywriting’ or ‘Marketing Copy’ Wikipedia page, and then there was going to be a quote that said: “Wait, you’ve just copied that from the Wikipedia page!” And then I was going to be like: “Yes, I’m a COPYwriter…”
But then I realised an entire plagiarised paragraph would not be so good for the old SEO…
And I also realised that, actually, it’s a crappy, unfunny, dad-joke kinda gag – one which would have set your eyes rolling and given you a terrible headache. So for everyone’s sake, I decided to scrap it.
For this section, I’m going to employ one of my favourite copywriting or marketing copy formulas: PAS (Problem, Agitate, Solution).
We start with the Problem:
Words have been failing your business. Though you know, in your head, the precise reasons why people should choose your service rather than others, you get tongue-twisted anytime you try to explain it. And your website isn’t helping much, either: a line of text here, an empty slogan there… none of it is doing your brand any sort of justice.
Then we Agitate it:
Customers want to know about your business. They want to spend the money to have their lives improved. But they are simply not receiving the necessary information or motivation from your web copy. The words which could compel them to action are not there. Thus, in a matter of seconds, they lose faith in your brand, and go looking elsewhere.
And then we swoop in with the Solution:
With Bloody Marketing’s copywriting or marketing copy services, your business will be dressed to the nines in every kind of persuasive word finery. A customer arrives at your website, searching for something very particular, and just a couple of short paragraphs later, they’ll know that they have found it. And if they want to go deeper still, they’ll find blogs, and service descriptions, and ‘About Us’ pages, and much more – all of which will be reassuring your customer that you are the right person (or people) for the job.
BLOODY Marketing copy!!
We get it – words can be a pain in the ass. You don’t have the time, or the will, to be sorting any of it. That’s why, in addition to web copy, we’ll handle EVERYTHING, including:
- Social copy
- Case studies
- White papers (long-form educational documents)
It’s all included in the Bloody Marketing Unlimited package (which involves a lot more than just copywriting or marketing copy – I’m not doing all the bloody work!)
Hereth lies a Call to Action
COPYWRITING IN DIGITAL MARKETING
Copywriting or marketing copy in digital marketing refers to the act of creating written content that is designed to persuade and influence a specific audience to take a particular action, such as making a purchase, subscribing to a newsletter, or filling out a form.
It is used across a variety of channels, including email marketing, social media, website content, product descriptions, and advertisements. Effective digital copywriting or marketing copy often involves using persuasive language, writing headlines that grab the reader’s attention, highlighting the benefits of a product or service, and creating a clear call-to-action that motivates the reader to take action.
The goal is to engage readers and guide them through the sales process, from generating interest and building trust to ultimately convincing them to take action. This can help increase engagement, conversions, and sales, making it an essential part of any digital marketing strategy.
Here are some of our copywriting or marketing copy strategies in digital marketing that can help increase engagement, conversions, and sales:
Know your audience: It’s essential to understand your target audience, their interests, pain points, and motivations. Use language and messaging that resonates with your audience.
Create compelling headlines: Your headline, the first thing your audience sees, so it needs to be attention-grabbing and compelling. Use power words, numbers, and urgency to create a sense of urgency and curiosity.
Focus on benefits: Instead of focusing solely on features, highlight the benefits of your product or service. Explain how it can help solve your audience’s problems or improve their lives.
Use social proof: Social proof, such as customer reviews, testimonials, and social media shares, can help build trust and credibility with your audience strengthening copywriting or marketing copy.
Write a clear call-to-action (CTA): Your CTA should be clear, concise, and action-oriented. Use language that motivates your audience to take action, such as “Buy now” or “Sign up today.”
Keep it simple and concise: Attention spans are short. Keep your copy simple, clear, and concise to avoid losing your audience’s attention.
Use storytelling: Storytelling can be a powerful way to connect with your audience and build emotional resonance. Use stories that highlight the benefits of your product or service in a relatable and memorable way.
By following these copywriting or marketing copy strategies, you can create effective digital copy that resonates with your audience, builds trust, and drives conversions and sales.
Copywriting or marketing copy is important because it is the words that will make your business sound good and actually it is an essential part of you marketing strategy but a lot of people do not know how to do it right unlike us who are masters of grammar and sentence structure and therefore can make sure customers choose you instead of those other losers.
And when we’re not doing professional copywriting or marketing copy (honest, it is professional) for our clients, we also like to write random entertaining sh*t for the business and marketing world. Why not check out our LinkedIn Newsletter?
And feel free to check out the copywriting on these web pages…
All part of the package!
If you’re looking for Copywriting or Marketing Copy, then we can give you Copywriting or Marketing Copy. But why have a slice of cake when you could have the whole cake?
At Bloody Marketing, we do all your marketing – because we can, and because it’s way more cost-efficient for you. For a small monthly fee you get everything you’ll ever need, with a fully-fledged strategy specific to your business and your goals.
Click the button below to learn more about the full Bloody Marketing package.