How Animation Elevates Explainer Video Production

explainer video production, explainer video creation

Written by Bloody Marketing


Capturing attention and clearly conveying information are constant challenges in the digital landscape. This is where explainer video production steps in, offering a powerful tool to engage viewers and simplify complex concepts.

Explainer video production is the art of creating short, attention-grabbing videos that break down complex ideas into easy-to-understand chunks. These videos are targeted towards a specific audience and aim to explain a product, service, or concept clearly and compellingly, often using animation, storytelling, and visuals. They typically wrap up with a call to action, prompting viewers to take the next step, and making them valuable tools for marketing and sales teams.

But what elevates an explainer video creation from good to truly exceptional? Enter the captivating world of animation.

Animation is not just a visual flourish in explainer video production; it’s a strategic storytelling device. It allows you to:

  • Break free from reality: Live-action filming can be restrictive, but animation transcends limitations. Imagine explaining a groundbreaking medical procedure or a futuristic product—animation makes it possible.
  • Simplify the complex: Visualising abstract concepts or intricate processes can be challenging. Animation, with its flexibility and creativity, can break down complex information into clear, digestible chunks.
  • Boost engagement: Let’s face it, animation is inherently fun! Vibrant colours, dynamic characters, and captivating storylines keep viewers glued to their screens, ensuring your message resonates.
  • Connect emotionally: Animation sparks emotions in a way that live-action often cannot. Humorous characters, relatable scenarios, and heartwarming narratives build deeper connections with your audience.
  • Increase memorability: Studies show that viewers retain information better when presented through animation. The visual and emotional impact of animation makes your message stick long after the video ends.

The benefits of animation in explainer video production extend beyond aesthetics. It can:

  • Target specific audiences: Different animation styles resonate with different demographics. Choose a style that aligns with your target audience to ensure maximum impact.
  • Boost brand personality: Animation allows you to inject your brand’s personality into the video, making it unique, memorable, and instantly recognisable.
  • Drive results: From increased brand awareness and product understanding to higher conversion rates, animation can be a powerful tool to achieve your marketing goals.

However, animation is not a magic wand. Effective explainer video production requires careful planning and execution. Here are some key considerations:

  • Define your goals: What do you want your explainer video to achieve? Clarity on your objectives will guide the animation style, script, and overall approach.
  • Know your audience: Tailor your animation to resonate with your target audience. Consider their age, interests, and preferred communication style.
  • Keep it concise: Attention spans are short, so keep your explainer video focused and engaging. Aim for a clear message delivered within a compelling narrative.
  • Invest in quality: Professional animation adds polish and professionalism to your video, making it more impactful and memorable.


When contemplating explainer video production, keep in mind that animation is more than just an option; it’s a strategic advantage. Leveraging the expertise of Bloody Marketing, the incorporation of motion and storytelling into your explainer videos becomes a transformative tool to captivate, educate, and yield impactful results. This approach ensures that your audience is not only engaged but also left with a lasting impression.

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