Marketing
Glossary

Glossary

 

If you don’t understand a word, look no further

Advertising Agency

Advertising is basically just paying for a space to put your product/service in front of consumers.

AI Copywriting

AI copywriting is an automated process that uses natural language processing (NLP) algorithms to generate content for a business. By leveraging AI technology, marketing agencies can create content that is tailored to their target audience, resulting in higher engagement and more sales.

Animated Videos

We often use animation to convey a brand’s unique benefits in the simplest ways possible. Not just because we love doing it, but also because we know just how effective it can be for engaging and converting customers.

Blog

A blog is an online journal or informational website displaying information in reverse chronological order, with the latest posts appearing first. Fancy reading the unhinged nonsense that goes into our bloody marketing? – Click Here

Bloody Marketing

Bloody Marketing is a full-service marketing agency providing all the strategic and creative firepower you’ll ever need, turning your bloody marketing problems into bloody good results.

Bloody Marketing Mega Bundle

The pack of course includes a full Value Proposition session and blueprint, along with some creative articles from the lunatic responsible for these emails, some premium video content from Dan the Man, and a bunch of other cool stuff to get your name and your message out there. We’re calling it the Bloody Marketing Mega Bundle, and you can learn all about it here:

Case Studies

Case Studies can be a really effective piece of marketing. Why? Well, for one thing, it’s a great way of providing quantifiable, detailed proof of your former successes. With a decent collection of case studies, you’re giving potential customers a LOT more reason to choose you over your competitors.

Communication

Communication is the C in V-COP. This step is all about communicating your Value Proposition. There are a ton of tangible outputs here, including a new website with all the bells and whistles, that showcase your business in a new and glorious light.

Copywriting

Copywriting is important because it is the words that will make your business sound good and actually it is an essential part of your marketing strategy but a lot of people do not know how to do it right unlike us who are masters of grammar and sentence structure and therefore can make sure customers choose you instead of those other losers.

Digital Marketing

The majority of the marketing we provide is classed as digital marketing. Our digital marketing services include website development, web design, search engine optimisation (SEO), content marketing (e.g a blog post), social media marketing, data analytics, and more.

Digital Marketing Agency

As a digital marketing agency based in Nottingham, we deliver nationwide marketing campaigns for any medium-sized businesses looking to promote and grow their business online.

Direct Mail

In today’s digital world, direct mail can seem a touch outdated. Turns out direct mail has been proven, many times over, to be one of the most stand-out pieces of marketing you can do.

Email Marketing

Email marketing can be used to promote your business’s products or services, educate your audience, encourage conversion, incentivise loyalty, and much more. But do emails actually work? You betcha. In fact, a 2015 study by the DMA found that, for every $1 spent, email has an average return on investment (ROI) of $38.

Facebook marketing

Facebook marketing is the act of promoting a business and its products/services on Facebook via a business page. By fully optimizing your business page, brands can create a second website of sorts, even making sales directly on Facebook.

Facebook and Instagram ads

Done right, Facebook and Instagram ads can achieve huge results for your business. But it’s not easy: many attempt it themselves, fall short and end up squandering a huge portion of their marketing budget. Most of the time, this is simply due to a lack of planning.

Glossary

A Glossary is a list of terms in a special subject, field, or area of usage, with accompanying definitions.

Google Ads & PPC

Certainly, Google Ads and other Pay Per Click (PPC) solutions can be a very effective – even essential – component of your marketing strategy. The ROI is potentially great, and they’re one of the best ways of guaranteeing an increase in traffic to your website.

Google My Business

Google My Business is basically a listing of your business’s key information, including contact details, directions, reviews, images, and more. When someone Googles your business, it’ll all be there at the top of the page, giving them immediate access to you without even having to go to your website.

Graphic Design

Graphic design is a critical component of your business. Not only is it responsible for forming a good first impression, but it is also going to shoulder the weight of your brand’s identity. Additionally, it must seamlessly communicate your brand’s fundamental message and subsequently form an inextricable link of confidence between you and your customer.

Inbound Marketing

Inbound marketing is a non-salesy way of attracting prospects, engaging them with relevant content, and guiding them gently through the sales funnel. The idea is that this doesn’t need to be shoved in people’s faces; with inbound marketing, if people are looking for a certain something, they will naturally come across your business.

Instagram Marketing

Instagram marketing is the use of photo and video content uploaded on the Instagram platform to sell a brand’s products and services.

Lead Capture Funnels

In a nutshell, a sales funnel is: attention > interest > desire > action. (Cor, marketing theory at its finest right there).

Linkedin Lead Gen

Here’s how it’s gonna go down. We will access your LinkedIn accounts, give them a bit of a makeover, and then unleash them upon the world. Next, we’ll set about connecting you to your ideal customers. Then it’ll be time for outreach with ads, posts, and messages, all of which will work towards generating new leads and driving them into your sales funnel.

LinkedIn marketing

LinkedIn marketing is the process of using LinkedIn to make connections, generate leads, improve brand awareness, foster business relationships and partnerships, share content, and drive traffic to your website.

Marketing Agency

Marketing is the broader of the terms – it covers research, branding, communication, promotion and everything in between.

Marketing Strategy

Ultimately, the marketing strategy is going to be the engine of your marketing machine. The carefully plotted course to help you navigate stormy seas. The captain that will steer your ship towards the shores of success.

 

Networking

A good network leads to more opportunities and more business. Don’t overthink how you build your network or how long it takes; the long-term benefits are massive.

Newsletter

A newsletter is a set of regularly published articles on LinkedIn, typically about a specific topic. Read the vaguely topical, sometimes truthful, and often ridiculous views of a Bloody Marketer. Click Here to read our LinkedIn Newsletter.

Optimisation

Optimisation is the O in V-COP. This is the black magic part of your marketing strategy. Now we’ve made you look good, it’s about working the system to make sure people see how good you look. There’s a lot of under-the-hood work we do here that takes a lot of time, effort and brains, but the results are astounding.

Our Outsourced Marketing

We provide a full-service outsourced marketing solution, meaning we take care of pretty much everything. By covering all the necessary marketing channels and bundling it all into a neat, all-inclusive package, we can significantly reduce your marketing costs and help you achieve your business goals.

Outbound Marketing

Also known as ‘Interruption Marketing’, outbound marketing encompasses tactics used to get your business in front of as many people as possible – regardless of whether or not those people might be interested in your offering. It’s brash, bold, in-yer-bloody-face kinda stuff.

Outsourced Marketing

Outsourced marketing provides specialised services to clients at significantly lower rates than hiring a full-time employee. It helps reduce costs associated with continued professional development and new technologies while freeing up your time to focus on your core business.

PR

By encouraging journalists, customers, and other third-party influencers to spread positive messages about your business, we can significantly increase awareness of your brand. You’ll enjoy a heightened reputation, and a carefully cultivated ‘buzz’ that can very easily spread like wildfire.

Promotion

Promotion is the P in V-COP. This is where your marketing really takes off. With everything firmly in place, we unleash your business on the world with a host of outbound campaigns, meticulously planned to bring it all home.

Psychological Tricks

What follows are the brain tricks, the honeypots, and the psychological acts of subterfuge used by us in the marketing game to… influence… our targets.

Review funnels

Review funnels are basically an automated way for you to get a higher number of positive reviews. They work by identifying your happiest customers and then inviting them to leave a review. A good review funnel will not only generate more 5 stars reviews, but it will also catch the negative ones before they go public (not that they’ll be any negative ones 😊).

SEO

There is no wizardry when it comes to SEO. No wand you can waft, no spell you can sing, no trigger you can pull to make it all suddenly good. You’ve just got to know what you’re doing and then put in the work.

Social Media Marketing

Social media can be used by businesses in a myriad of ways, including publishing content, listening to and engaging with customers, acquiring analytics, and of course, advertising. Ultimately, the goal of social media marketing is to build your brand, drive website traffic, and thus increase sales.

Super Bowl

Super Bowl Sunday is when America is at its most, well, American. Sports! Beer! Celebrities! Chips! Parties! — but most of all… Commercials!!

Testimonial Videos

We of course do testimonial videos for your business. In fact, we bloody love doing ‘em. There’s just something particularly potent about seeing a customer in the flesh, on camera, singing praises about a product or service – isn’t there?

Twitter Marketing

Twitter marketing is the process of promoting your brand and its products or services through Twitter. It involves a well-established social media marketing strategy to create and publish content on the platform.

Uncategorized

Not having been sorted into a category. Uncategorised is the default and is also used for tasks that do not fit in any of the other categories.

Value Proposition

Written by our copywriter, your Value Proposition will be a mega document that basically talks about how awesome you are. It clearly outlines what you’re selling, who you’re selling to, and how you should sell it. This lays the groundwork for what’s to come.

V-COP™️ Marketing Formula

It stands for Value Proposition, Communication, Optimisation, Promotion. This is the step-by-step marketing blueprint we use to build a robust, rock n’ roll marketing strategy from the ground up. It can be applied to any business.

Video Marketing

Our video marketing is the real deal. We’ve got the cameras, the mics, the green screens, the software, and the talent to create videos that will engage, excite, and compel your new customers.

Website Design

A website should be functional and have working links. It should be optimised for SEO and have fast load times. It should have a clear customer journey and plenty of compelling call-to-actions. But most importantly, it should look sexy as hell.

Image of The Bloody Marketing Team

Gimme the Bundle

We'll get in touch right away to have a chat and figure out what you and your business need!

Nice one, we'll be in touch soon regarding your Marketing MEGA Bundle

Nice one, just fill out your details below!

We'll be in touch soon!