Bloody Marketing Lead Capture Funnels
In a nutshell, a sales funnel is: attention > interest > desire > action. (Cor, marketing theory at its finest right there).
Obviously, the first part is pretty important. We need to attract the attention of as many potential customers as possible – and we’ll do that with our lead capture work.
To generate new leads for your business, we’ll be utilising a combination of the following:
- Paid media (adwords, PPC, etc.)
- Owned media (web content, blogs, social media)
- Earned media (reviews, referrals, word of mouth)
Once we’ve got their attention, it’ll be a case of guiding them through the rest of the funnel until they follow through with a purchase. Not everyone will go the whole hog, of course. But the more traffic we pour into the top of the funnel, the more customers will come out the bottom.
Lead capture funnels are part and parcel of the Bloody Marketing Unlimited Package. All the marketing you’ll ever need, generating new leads and more enquiries.