10 Creative Ideas for Posting Videos on Social Media

posting videos on social media

Written by Bloody Marketing


The relentless scroll. It’s the defining feature of modern social media consumption. People are bombarded with content, and capturing their attention can feel like an uphill battle. But fret no more! Posting videos on social media is your secret weapon in this war for attention. Videos are inherently engaging and dynamic. Thus, they allow you to connect with your audience on a deeper level. However, with an endless stream of video content out there, how do you make yours truly stand out?

This article equips you with ten ingenious ideas to ignite engagement with your social media video strategy. Get ready to transform those passive scrollers into captivated viewers and turn your social media presence into a vibrant hub of interaction.


1. Leverage the Power of Humor in Posting Videos on Social Media

People love to laugh, and humour is a universal language that transcends borders and demographics. In addition, when it comes to posting videos on social media, incorporating humour is a surefire way to grab attention and leave a lasting impression. Also, it can be a skit related to your niche, a funny behind-the-scenes glimpse into your company culture, or a playful response to a trending meme. A touch of humour can disarm viewers, make your brand more relatable, and encourage them to share your content with their network.

2. Educate and Inform

Social media is a fantastic platform for sharing knowledge and establishing yourself as a thought leader. Consider how posting videos on social media can be leveraged to educate and inform your audience. These concepts should help you get going:

  • Answer common questions: Identify frequently asked questions relevant to your niche and create videos that provide clear and concise answers.
  • Offer Product Tutorials: Showcase your product’s functionalities and benefits through engaging video tutorials.
  • Share Industry Insights: Provide valuable insights and trends within your industry to position yourself as a trusted resource.

3. Host Interactive Q&A Sessions with Posting Videos on Social Media

Live video sessions aren’t just another video format; they’re a powerful tool for building relationships and fostering a sense of community. Hosting interactive Q&A sessions allows you to directly address audience concerns in real-time. Hence, this immediacy builds trust and transparency while also creating a space for open dialogue. Imagine enthusiastic viewers peppering you with questions, eager to learn from your expertise. Also, Q&A sessions are a fantastic opportunity to showcase your knowledge, address pressing audience needs, and build a loyal following.

4. Embrace User-Generated Content

User-generated content (UGC) is an effective method for increasing engagement. Encourage your audience to participate in challenges, submit testimonials, or create videos related to your brand. Thus, sharing UGC shows appreciation for your followers and adds a touch of authenticity to your social media presence.

5. Tell Compelling Stories Through Posting Videos on Social Media

Stories have the power to connect with viewers on an emotional level and leave a lasting impression. Furthermore, when it comes to posting videos on social media, incorporating storytelling elements can be a powerful tool for engagement. Here are some ways to leverage storytelling in your social media videos:

  • Showcase Your Brand Story: Share the journey behind your brand, its core values, and what makes it unique. This fosters a sense of connection with your audience.
  • Highlight Customer Journeys: Feature stories of how your product or service has positively impacted your customers’ lives. Testimonials and real-life experiences resonate with viewers.
  • Offer Behind-the-Scenes Glimpses: Take your audience on a journey behind the curtain. In addition, show them the faces behind your brand and the human element of your business. This fosters a sense of authenticity and connection.
  • Create Emotional Connections: Evoke emotions through your storytelling, whether it’s humour, inspiration, or heartwarming moments. Thus, videos that tap into emotions are more likely to be shared and remembered.

6. Leverage Influencer Collaborations for Amplified Reach

Partnering with influencers in your niche can be a strategic game-changer for expanding your brand’s reach and social media presence. Collaborate with influencers to create co-branded video content that speaks to both your target audience and the influencer’s established following. Thus, this not only leverages their platform but also benefits from their expertise and creative style.

7. Jump on Trending Topics

Capitalise on trending topics and hashtags to increase visibility for your videos. Also, create content that cleverly responds to a trending theme or challenge, but ensure it stays relevant to your brand message.

8. Utilise Polls and Quizzes

Interactive elements like polls and quizzes can significantly boost engagement. Further, posting videos on social media that incorporate polls or quizzes not only entertains your audience but also provides valuable insights into their preferences.

9. Run Contests and Giveaways by Posting Videos on Social media

Who doesn’t love a good giveaway? Running contests and giveaways incentivizes audience participation and can significantly increase brand awareness. When you incorporate video into your contests and giveaways on social media, you can take engagement to a whole new level. Here’s how to leverage video for effective contest creation:

  • Showcase the Prize: Create a captivating video that highlights the contest prize and its benefits. Viewers’ curiosity will be piqued by this and inspire participation.
  • Explain the rules. Clearly: Use a short video to explain the contest rules and entry process in a clear and engaging way.
  • Encourage Video Submissions: Host contests that require video entries. Also, this can be anything from showcasing creative talents to user-generated content related to your brand.

10. Experiment with Different Video Formats

Experiment with several video formats without hesitation! Platforms offer a variety of video lengths and editing tools. Explore time-lapses, stop-motion animations, or even live product demonstrations to keep your content fresh and visually stimulating.

By incorporating these creative ideas into your social media strategy, you can transform your video content from good to great. Remember, posting videos on social media is an ongoing process. Track your results, analyse what resonates with your audience, and continuously adapt your approach to keep your viewers engaged and coming back for more. If you’re looking for help with this process, companies like Bloody Marketing specialise in creating effective social media plans, including video content strategies. Bloody Marketing can help you brainstorm even more creative ideas, manage your social media presence, and track your results to ensure maximum impact.

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