Jason had tried to create video in the past, though had struggled to feel comfortable on camera, and spent a large amount of time putting together clips that he was happy with – at least happy enough to share with the world.
We set up a series of comfortable interviews that were later used to generate video content, making Jason the presenter!
A Custom Audience
Jason had a small circle of connections on Linkedin, mostly built out of existing clients and other accountants.
We turned our custom connecting machines on – building a large circle of the perfect client in and around the local area.