A marketing campaign without a marketing strategy is like a cruise ship without a captain. One minute, you think you’re sailing blissfully beneath sunny skies to the South of France… next minute, the ship hits an iceberg, pirates invade, the engine catches on fire, the ship sinks, and the bar runs out of alcohol (… not necessarily in that exact order).

Too dramatic? Perhaps. Nonetheless, the importance of crafting a comprehensive strategy for your business’s marketing cannot be overstated. 

It is obvious that in today’s data-driven world, businesses need to use a variety of tools and approaches to reach their customers. A marketing strategy development will help you achieve the visibility and success you want at a cost that makes sense. It is very effective when used together with other digital tools such as social media, video, blogs and more. 

So, then…

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Well, to be perfectly honest, it is not what you might describe as “sexy” marketing. In fact, it’s pretty much the opposite.

We take a formulaic approach to developing a marketing strategy. All of our marketing strategy development are based on the V-COP™ formulaic marketing plan – a proven technique for producing successful marketing for SMEs – which you can learn more about here. It’s boring, yes, but we do it because it works.

The most important element is the V. Before we get started with your marketing, we have a big meeting with you to establish your business’s Value Proposition. This lays the key foundation of the marketing strategy and shapes all the Communication, Optimisation, and Promotion we do thereafter.

Basically, it means there will be no wild goose chases or left-field approaches that would be a waste of your time and money. The strategy will be grounded in logic, and will clearly articulate the ways in which we are going to achieve your business’s objectives. At all times, we will follow the blueprint of success – tailored specifically to your business’s unique benefits.




From the get-go, our marketing strategy development will give you full clarity on the kind of marketing that we’ll be doing for your business. This will also give you insights into your market, your ideal customers, and how to engage said customers in effective ways. Most importantly, it will give you the ongoing confidence that everything is on track.

Ultimately, the marketing strategy is going to be the engine of your marketing machine. The carefully plotted course to help you navigate stormy seas. The captain that will steer your ship towards the shores of success. 

We provide marketing strategy development to help you in building a strong brand, increasing your online presence, and developing an effective marketing strategy that generates leads and profits for your company.

Bon Voyage.


Your marketing plan’s basic structural component is a digital marketing strategy. It’s a process of planning, building, and managing online communications to achieve a business goal. Utilising digital channels like social media and search engine optimisation.

Having a marketing strategy development will help you attract more clients for your business by promoting a website, a product, or a service to increase your online presence and generate more leads, sales, and conversions. 

Our team works with companies from a variety of industries to create thorough and effective marketing strategy development that deliver results. An optimised online marketing strategy that attracts customers and delivers results will be established.


All part of the package!



If you’re looking for Strategy, then we can give you Strategy. But why have a slice of cake when you could have the whole cake?

At Bloody Marketing, we do all your marketing – because we can, and because it’s way more cost-efficient for you. For a small monthly fee you get everything you’ll ever need, with a fully-fledged strategy specific to your business and your goals.

Whether you’re a startup or an established business – we’ll create a complete marketing strategy development tailored to your business’s needs and objectives. 

Click the button below to learn more about the full Bloody Marketing package.

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