If you have little or no interest in winter sports, then I can only apologise for this article. But I promise there is a point about, y’know, business and marketing and stuff.
Do you remember back in 2010 when legendary snowboarder Sean White pulled off a mind-bending, gravity-defying combination of spins, flips and grabs to take Gold in the half-pipe
Or how about the 1994 Lillehammer games, when American speed skater Dan Jensen defied all the odds and took gold despite all the heartbreak, failure and cruelty that came before?
And don’t even get me started on the 1988 Calgary games, the year of both Eddie the Eagle and the Jamaican bobsled team.
The Winter Olympics has a rich history of epic, unforgettable, inspirational moments, and as viewers, we get to watch the brief moments of these athletes’ lives in which they take centre stage and then bask in the golden glory.
What often goes unseen, however, is all the crap that comes before.
Just think of all the times Sean White must have fallen flat on his ass to learn those tricks.
Dan Jensen’s sister died of leukaemia just hours before his race at the 1988 games. He was the favourite to win, but from tragedy came more tragedy; he crashed eight seconds into the race, and then at his next event, he crashed again when he was moments from victory.
As for the Eddie the Eagle and Jamaican bobsled team… well, I could talk about them for hours, but their stories have been pretty well covered in the movies.
The point is of course that behind every moment of sporting success are countless hours of hard-work, crippling hardships, and outright failures. And so it is with the world of local business.
Exactly what your moment of glory looks like is unique, but we’re assuming it’s getting X amount of new customers and achieving X amount of turnover. Real, tangible targets, but not something that will happen overnight.
You’ve got to put the hours in and grind. You’ve got to make mistakes so you can learn from them. You’ve got wade through the sh*t to get to the gold.
And sorry, but yes, you’ve got to invest in bloody marketing.
In our eyes, a marketing agency should be more than an agency; it should be the lifeblood of a champion. At Bloody Marketing, we become your coach, your sponsors, your analysts, and your closest supporters, all in one. We take care of all the stuff that goes on behind the scenes so you can focus on doing what you do best.
We are with you every step of the way, grinding out the hours and overcoming the hardships, as you reach to achieve your own version of glory and success.
Ready when you are, champ.