SLAM POETRY. Yelling – Angry! Waving my hands a lot. Specific point of view on things. Cynthia. Sin-THI-a. Jesus died for our CYNthia’s. Jesus cried. Runaway bride. Julia Roberts. Julia ROB… hurts. CYNTHIA. Mmm Cynthia. YOU’RE DEAD. You are dead. Be boop beep you’re dead.
That sure was mental. But it totally worked! Thank you for your patience. Now I’ll provide some completely-original-and-not-rehashed marketing tips for 2023!
(And don’t worry, there won’t be any more obscure movie references in this blog. Except maybe one or two).
Sort your website out
2023 is the year that marks the ten year anniversary of the School of Rock ten year anniversary. Which, if my calculations are correct, means that School of Rock is 20 years old. Which, if we look at this from a purely logical point of view, means that 2023 is the year to finally get your website up to speed.
If your website is stuck in the dumb days, it’s likely costing you an awful lot of business. That’s because the average customer is very picky and will be almost immediately turned off by a slow, ugly, or downright dysfunctional website.
Granted, if you’re a small or medium business, you may not have the big budget to sploosh on an all singing and all dancing website. But as a minimum, you should aim for a website that:
- Looks good
- Loads like a champ
- Is fleshed out with high-quality content
- Ranks for organic keywords
- Is user friendly
- Is mobile friendly
- Has clear call-to-actions
- Is safe, secure, and backed-up
Sort your Google My Business listing
You know when you Google a business and a box appears giving you quick access to the website, maps, photos, reviews and more? That’s a Google My Business profile, and if you haven’t set one up yet, you really should. It’s important. So important, in fact, that I even went to the trouble of putting together this screen-shot complete with a red rectangle.
Not sure why I chose McDonald’s as the example. Ok that’s a lie. It’s because I want a McDonald’s. Up yours, New Year’s resolution.
Anyway, setting up Google My Business is totally free and doesn’t take long. You can do it here. A Google My Business profile will make it easier to manage your online presence, allowing you to verify your listing, update business information, post photos and videos, track insights, and respond to reviews.
It’s also pretty essential for SEO and for finding out how far you have to drive for a Big Mac.
Write some blogs
What’s this? A blog post telling you to write some blog posts? Sounds fishy to me. That’s like a marketing agency telling you you need to get your marketing sorted.
For real though, blogs play an important role in creating a strong online presence for your business. They are a way of engaging your audience, ranking higher on search engines, and becoming a trusted voice in your industry.
Which is more achievable than you might think, provided your blogs don’t suck. Feel free to check out our very serious guide on how NOT to write a blog.
Send some emails
Email marketing is going to be stronger than ever in 2023. And in 2024. It’ll have a bit of a wobble in 2025. Then come back with a vengeance in 2026. As for 2027… the less said about that the better.
You can utilise email marketing in a number of different ways. There’s your bog standard sales emails, which directly promote your product or service. There’s acquisitional emails, which attract new customers with engaging content and attractive offers. And there’s retentional emails, which help to keep your hard-won customers by requesting feedback, offering loyalty rewards, or keeping them in the loop with your latest news.
Focus on local SEO
In the 1993 cult classic film Batman: Mask of the Phantasm, the Phantasm attempts to take out all of Gotham City’s crime bosses in one fell swoop, but Batman is able to thwart his plans and take him down, making it a timeless example of the perils of trying to cover too much ground.
And so it is with SEO. There is just so much online competition now that it is basically impossible for businesses to rank on the top page of a nationwide search, unless you are one of the big cheeses. That’s why small and medium businesses need to focus their efforts on local SEO.
Local SEO involves optimising your website to rank higher in local search engine results. This requires the use of local keywords (e.g. marketing agency in Nottingham) and building local backlinks. It takes time and effort and expertise, but boy oh boy is it worth it.
Partner with local influencers
Who has the power in modern society? The Government? The Monarchy? The Illuminati? No, no and… maybe? But no.
It’s the influencers.
Youtubers. Instagramers. TikTokers. These seemingly ordinary(ish) people have a staggering amount of influence over their respective audiences, which is why influencer marketing has hit the mainstream in recent years.
It’s not just limited to big businesses and fashion brands. Practically any business can, and should, reach out to local influencers for an endorsement. If you can find someone with a decent following who is a good fit for your brand, who will happily sing the praises of your product or service, you’re onto a killer piece of marketing.
A few more quick tips
That’s enough paragraphs for today. The rest of January is looming like a dark, angry cloud and there is lots of work to be done. But we do have just a few more tips, so here’s a quick bulleted list.
- Spice up your social media with snazzy designs and punchy posts.
- Run PPC campaigns, but only after conducting keyword research and putting your marketing foundations in place.
- Run social media ads, but only after you properly identify your target demographic and define your campaign goals.
- Take advantage of ChatGPT (new writing AI), but don’t rely on it completely – it’s powerful, but can’t fully replace humans (yet).
- Leverage User-Generated content, as this will help you gain social proof and build trust.
- Take advantage of video content, because done right, it’s really bloody effective.
- Outsource your marketing, because then you won’t have to muck about with any of this malarkey!
I hope you found this blog at least 1% useful. From me and the rest of the Bloody Marketing team, we wish you a very happy and prosperous 2023!