To understand what marketers mean by SEO content, it’s helpful to break down the phrase into its component parts:
“SEO” refers to search engine optimisation, or the process of optimising a website so that people can easily find it via search engines like Google.
- By “content,” we mean any information that lives on the web and can be consumed on the web (more on the various types of content below).
- So, putting these two concepts together: SEO content is any content created with the goal of attracting search engine traffic.
Types of SEO content
SEO content can include any of the following:
Articles: Think news article, interview, or feature piece. This is the main kind of content you’ll find on most newspaper- or magazine-style websites.
Lists: A list is really just a kind of article, but framing it as a list (such as “10 Ways to Lower Your Energy Bill” or “101 Things I Hate About Google”) makes it easier to scan. These types of titles also seem to be more clickable when found in search results or in social media feeds. And social signals do impact SEO.
Infographics: Infographics, or large-format images that contain a lot of data (often in the form of graphs or charts) on a single subject, can rack up a lot of page views and links. However, because so much of the content is embedded in the image and therefore not readable as text by search engines, it’s important to carefully optimise the rest of the page. You can use one of these five free infographic templates to get started.
Slideshows: A slideshow is a way to display a series of related images. Sometimes pictures are more important than text; say you’re trying to show what all the stars wore to the Oscars. Here again, SEO of your title, captions, image file names, and so on is important because there is less for the search engines to “read.”
Glossaries: More people use Google to look up terms than they use a dictionary. If you work in a specialised industry, a well-built-out glossary can be a good way to capture some search traffic. Think cooking terms, medical terms, fashion terms, and architectural terms.
Directories: A directory is a useful taxonomy of links to sites or resources around a given topic. For example, a perfume blog might create a directory of places to buy perfume, from major department stores to independent shops around the country.
Guides: A guide is a longer piece of content that explains in detail how to do something. (Guides are often broken up onto multiple web pages, though it’s a best practice to allow users to view long content as a single page if they wish.) You can post a full guide on your website, or you can post a summary or excerpt, requiring visitors to fill out a registration form to read the full guide. This can be a good way to generate leads, but keep in mind that putting up a registration wall will likely reduce the amount of SEO traffic you can drive to that guide.
Videos: In general, there are fewer videos on the web than pages of text; consequently, it can be easier to rank on the first page for a competitive keyword by creating a video instead of an article. Depending on what type of site or business you run, videos can be a great way to attract and reach an audience. Consider creating video tutorials on how to use your products. Or illustrate a process that is related to your business; for example, a plumber could make a video showing how to unclog a sink.
Product pages: These are the bread and butter of any retail e-commerce site. A good product page can serve as both SEO content and a PPC landing page.
Blog posts: A blog is one of the easiest ways to create a regular stream of effective SEO content. In general, blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build some authority for your site. Keep in mind that blogs are very flexible, and you can use them to host any of the below types of content in this list.
Bloody Marketing’s Comprehensive Approach to SEO Content Mastery
In the dynamic landscape of search engine optimisation, Bloody Marketing excels at crafting a wide range of compelling content, from articles to blog posts. With a keen understanding of the intricate balance between informative content and optimised elements, Bloody Marketing ensures your website is finely tuned to attract search engine traffic effectively.
Whether you seek engaging blog posts, attention-grabbing infographics, or instructive videos, our expert team tailors strategies to elevate your online presence and drive results. Trust Bloody Marketing for a comprehensive approach to SEO content that goes beyond conventional boundaries, propelling your business to new heights in the digital landscape.