Value Proposition, Dragon-Style

Did you hear about the Sea Dragon fossil that was discovered at Rutland the other day? Basically, someone saw something odd-looking poking out of the mud, and it turned out to be the head of a 10-meter long, 250 million-year-old sea predator. Palaeontologists have now...

An Ode to January

The first week back after the Christmas holidays. Famously a terrible time of the year, when the work-related blues are at their darkest shade. When you have to spend an entire evening packing away tinsel, trees, and hip-swinging santas. When your brain is a bit gooey...

Monsters, Marketing, and a Merry Bloody Christmas!!

“So that’s all life is to you? Marketing and money?” “It’s all it needs to be.”   As a general rule, these weekly emails are supposed to reference current events, which we then somehow link to marketing. But what’s happened this week that we can talk about?...

The Rules of the Race

Imagine that you are in pole position, minutes from seeing the chequered flag and claiming the top prize.  And then imagine that something way out of your control happens – call it a crash. Panic ensues, desperation takes hold, and the rules of the race are...